Immersive Arts is an ambitious three-year programme taking place across the UK, using an artist-led approach to working with immersive technologies.

This exciting programme encourages artists of all backgrounds and experience to explore, experiment or expand how they work, or would like to, with immersive technologies.

Immersive arts means different things to different people. We define it as making art with technology to actively engage with an audience.

Think virtual, extended and augmented realities:
● engaging multiple senses
● bridging the gaps between physical and digital spaces
● connecting people to each other and the environment
● changing the way we think and create.

Programme lead: University of the West of England (UWE Bristol)
Programme hub: Pervasive Media Studio – a creative technology research and development space run by Watershed in partnership with UWE Bristol and University of Bristol
Executive producer: Watershed
Research partners: University of Bristol and Innovate UK Immersive Tech Network

Producing partners:
England: Watershed, Bristol
Northern Ireland: Nerve Centre, Derry and Belfast
Scotland: Cryptic, Glasgow
Wales: Wales Millennium Centre, Cardiff
UK-wide partners:
Crossover Labs: Immersive media training and artist development, Sheffield
Unlimited: Commissioning disabled artists and changing perceptions of disability, Wakefield
XR Diversity Initiative: Promoting inclusivity in the XR community, London

Funding for Immersive Arts is provided through a collaboration between the UKRI Arts and Humanities Research Council (AHRC), Arts Council England, the Arts Council of Wales (ACW), Creative Scotland and the Arts Council of Northern Ireland (ACNI). Funding from Creative Scotland, ACW and ACNI is provided by The National Lottery.